We currently don’t have a redesign planned for the Australian Froot Loops.”Īnd, judging by the social media feedback, many people aren’t happy about having an iconic image of their childhoods messed with. A spokesperson telling B&T: “Kellogg divisions around the world use different packaging and designs that best suit our individual markets. However, it appears Australians may be spared the new-look toucan. The new-look Sam is a flat, 2D artwork – with a very psychedelic beak – that is used by many animators in kid’s cartoons these days. Sam is part of a flotilla of Kellogg’s’ much-loved mascots – strangely all-male – that includes Coco the Monkey, Frostie the Lion and, of course, Rice Bubbles’ Snap, Crackle and Pop. Kellogg’s in the US has just unveiled a new and updated Sam and fans are far from happy. The bird’s adorned the box of the kid’s cereal since its inception back in 1963 and, to its credit, has never been updated – until now! To learn more, visit or and follow us on Twitter YouTube and on our Social K corporate blog.As anyone who’s had the pleasure of arguably the world’s most sugary breakfast cereal, Fruit Loops, would know every pack comes adorned with its famed feathery mascot, Sam Toucan. And we're a company with a heart and soul, committing to help create 3 billion Better Days by 2025 through our Breakfasts for Better Days global purpose platform. With 2016 sales of $13 billion and more than 1,600 foods, Kellogg is the world's leading cereal company second largest producer of crackers and savory snacks and a leading North American frozen foods company.
This includes our beloved brands – Kellogg's®, Keebler®, Special K®, Pringles®, Kellogg's Frosted Flakes®, Pop-Tarts®, Kellogg's Corn Flakes®, Rice Krispies®, Cheez-It®, Eggo®, Mini-Wheats® and more – that nourish families so they can flourish and thrive. on Facebook, Twitter and Instagram.Īt Kellogg Company (NYSE: K), we strive to make foods people love. To learn more about all of the "Whatever Froots Your Loops" collaborations, follow Froot Loops, Neff Headwear, Timbuk2, and State Bicycle Co.
#FROOT LOOPS TOUCAN SERIES#
follows the launch of the Neff + Froot Loops Toucan Sam™ Shades and the Timbuk2 + Froot Loops limited edition tuck pack, as a part of a series of brand partnerships. bike is available exclusively at /frootloops.įroot Loops' partnership with State Bicycle Co. Retailing for $449, the limited-edition Froot Loops x State Bicycle Co. Mimicking the iconic color combination of beloved wingman, Toucan Sam™, the bike offers eight different Froot Loops-inspired customization options for the wheels, seat, and hand grips, enabling fans to choose whatever look Froots their Loops. You can bring your own vibrant burst of color to the world just by doing what makes you most happy or 'Whatever Froots your Loops.'" "Just like Toucan Sam, it reminds us that you don't have to do or be the expected. "The bike we designed in partnership with Froot Loops is bright, happy and fun," said Mehdi Farsi, co-founder of State Bicycle Co.
With the launch of this collaboration, they are hoping others will be inspired to do the same.
Bonded by their mutual passion for cycling, Mehdi, Reza, and Eric carved a path that would allow them to be their most authentic selves and do whatever Froots their Loops by founding State Bicycle Co. bike was created by State Bicycle Co.'s co-founders Mehdi Farsi, Reza Farsi and Eric Ferguson.
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